Public Relation Officer

Who is Public Relation Officer? What role do they play in hotel or hospitality industry?

Ans: Public Relations

Public relations describes the various methods a company uses to spread messages about its products, services, or overall image to its customers, employees, stockholders, suppliers. The point of public relations is to make the public think favorably about the company and its offerings. Public relations involves two-way communication between an organization and its public. Commonly used tools of public relations include news releases, press conferences, speaking engagements, and community service programs.

Public Relation Officer (PRO)

A public relation officer (PRO) is a person in an organization responsible for public relations activities. A PRO is highly required for an organization for the purpose of building rapport with customers, investors, voters, general public as well as organization employees.

Public relations officers use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity.

 

Duties of a public relations officer:

Public relations officers are responsible for managing the reputation of a company. You’ll write press releases, deal with press enquiries, and sometimes manage crises. Your job could include:

• Planning PR campaigns and strategies
• Monitoring the public and media’s opinion of your client or employer
• writing and editing leaflets, brochures, press releases, speeches, newsletters, websites and social media
• Representing the company at events such as press launches, news conferences, exhibitions, open days and sponsorship
• Developing good working relationships with the media
• Arranging for advertising or promotional films to be produced
• Public speaking at presentations, conferences, or radio and TV interviews

Key skills for public relations officers

• Excellent communication skills both orally and in writing
• Excellent interpersonal skills
• Good IT skills
• Presentation skills
• Initiative
• Ability to priorities and plan effectively
• Awareness of different media agendas
• Creativity
• Teamwork
• Problem solving
• Patience
• Time management
• Customer service
• Interpersonal skills

Roles played by the Public relation Officer in Hotel/Hospitality Industry:

Public relations executives are responsible for handling all aspects of planned publicity campaigns and Public Relation (PR) activities.

Tasks includes:

1. Planning publicity strategies and campaigns for high seasons, such as holidays and summer travel.
2. Writing and producing presentations and press releases in the market to attract the
3. Dealing with enquiries from the public, the press, and related organizations.
4. Organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits.
5. Speaking publicly at interviews, press conferences and presentations.
6. Providing clients with information about new promotional opportunities and current PR campaigns progress.
7. Analysing budget covered for media coverage.
8. commissioning or undertaking relevant market research
9. Communicate with clients, managerial and journalistic staff about budgets, timescales and objectives.
10. Maintaining good relations with the media and public and employees.
11. Arranging for advertising or promotional films to be produced to attract the guests.
12.  Plans creative initiatives to drive what’s missing during off seasons.